Supercharge Your Rex CRM Workflow with AI-Driven Marketing

In the fast-paced world of estate agency, your CRM is the heart of your business. Rex has long been a favorite for high performance agencies because of its ability to manage relationships and streamline workflows. However, even the best CRM needs high quality fuel to drive results.

By integrating the 360 Gurus all-in-one marketing platform with your Rex workflow, you aren't just managing data you’re weaponising it. Here is how this partnership helps you win more instructions and sell properties faster.

1. Seamless Media Integration

The days of manual uploads and fragmented folders are over. With 360 Gurus, your 360° virtual tours, AI retouched photography, and professional floor plans are ready for market in minutes. When you capture a property using the Ricoh 360 Theta A1 (included in our subscription), our platform automatically organises the assets. These high fidelity visuals can be linked directly into your Rex property records, ensuring that your "Digital Twin" of the home is always just a click away.

2. AI Copywriting That Learns Your Tone

One of the biggest bottlenecks in Rex is writing fresh, engaging property descriptions. Our AI assistant, Leo, takes the technical data you’ve already entered into Rex and transforms it into compelling narrative copy. Whether you need a "punchy" description for social media or a "sophisticated" long form piece for a luxury brochure, Leo handles the draft. You simply review, click, and sync.

3. Stand Out to Vendors

When you sit down for a valuation, you are competing on strategy. By showing a prospective vendor how their home will be featured complete with AI enhanced blue skies, virtual decluttering, and a dynamic video tour you provide a level of service that traditional agencies can't match.

4. Automated Lead Nurturing

Visuals aren't just for portals; they are for lead conversion. Use your 360 Gurus assets within Rex’s email tracks and SMS triggers. Instead of a plain text follow up, send a prospective buyer a high quality video tour of the property they just inquired about.

Ready to see the Rex integration in action? Book a Demo with 360 Gurus at 360gurus.io/demo