Case study
How Axford Heaton supercharged their lettings with 360° tours
Learn how this award-winning agency used virtual tours to minimise vacant periods and attract high-quality tenants.
30%
Reduction in vacant periods
45%
Increase in qualified applicants
10+
Hours saved weekly on viewings
The challenge: managing a wide portfolio efficiently
As an independent agency, Axford Heaton needed a way to market properties quickly and effectively. Minimising vacant periods is crucial in the lettings market, but coordinating physical viewings was time-consuming for both their team and prospective tenants.
- Logistical hurdles: Arranging viewings across a wide geographic area was inefficient.
- Attracting quality tenants: Needed to provide comprehensive information upfront to attract serious, qualified applicants.
- Minimising vacancy: Every day a property sits empty is lost revenue. They needed to accelerate the letting process.
The solution: immersive 24/7 open houses
By integrating 360 Gurus, Axford Heaton was able to create high-quality virtual tours for every rental property. This allowed them to offer an "always-on" open house, giving prospective tenants the ability to explore every detail of a property from the comfort of their home, at any time.
- Immediate marketing: Virtual tours were created and published online as soon as a property became available.
- In-Depth information: Tenants could virtually measure spaces and understand the layout, answering many of their questions before even making an enquiry.
- Streamlined viewings: Physical viewings were reserved for highly qualified tenants who had already explored the property online, saving significant time.
“The virtual tours have become an indispensable tool for our lettings business. They allow us to market properties faster and attract tenants from a wider area, significantly reducing our void periods. It's a win-win for us and our landlords.”The team at Axford Heaton
Award-winning letting agents
Ready to reduce your void periods?
See how 360 Gurus can help you let properties faster and more efficiently.