Case study
How Town & Country (Cornwall) revolutionised online auctions with 360° tours
See how immersive virtual tours gave bidders the confidence to buy from anywhere, transforming the auction process.
40%
Increase in remote bidders
15%
Higher average sale price
60%
Reduction in pre-auction enquiries
The challenge
Town & Country Property Auctions (Cornwall), a leading UK auction house, needed to adapt to the growing demand for online auctions. They faced the challenge of providing remote bidders with enough confidence and detail to make significant purchase decisions without physically visiting the properties. Standard photos and videos were not enough to bridge the gap, leading to bidder hesitation and endless pre-auction questions.
- Limited reach: Difficulty attracting serious bidders from outside the local area.
- Bidder hesitation: Remote buyers lacked the confidence to bid decisively.
- High enquiry volume: Staff were overwhelmed with repetitive questions about property condition and layout.
The solution
Town & Country integrated the 360 Gurus virtual tour technology into every auction listing. This allowed them to offer an open-house experience, 24/7, to anyone in the world. Bidders could virtually 'walk' through each property, inspect every corner, and understand the layout in detail, just as if they were there in person.
- Immersive property viewings: Detailed 360° tours provided complete transparency.
- Global reach: Attracted a wider pool of national and international investors.
- Increased confidence: Bidders had the information they needed to bid with confidence, leading to more competitive auctions.
“360 Gurus has been a pivotal tool for our online auctions. The virtual tours provide an unparalleled level of detail, giving our bidders the confidence to purchase properties from anywhere in the world. It's an essential part of our modern auction process.”Joe Morris
Director, Town & Country Property Auctions (Cornwall)
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